Sunday, April 18, 2010

Post 4: Cover Girl



Queen Latifah has unleashed a whirlwind of a campaign with CoverGirl makeup. This beautiful woman has encouraged women throughout the country to embrace themselves and to enhance their beauty by using CoverGirl products. Whether it be mascara, foundation, or any other form of makeup, Queen Latifah has launched a powerful message to the country to promote beauty.

CoverGirl, in my opinion, has chosen the correct woman for the promotion of their products. In fact, there has been a new line of makeup introduced that Queen Latifah represents for women of color referred to as the Queen Collection. From a mere spokeswoman to a whole line of the product being represented, Queen Latifah has allowed for CoverGirl to find great success within the beauty industry.

“It might sound cliché, but beauty for me really does start on the inside. It’s like a state of mind, a state of love, if you will. Then whatever you can do on the outside is all like a bonus.” – Queen Latifah

Promoting not only the beauty to be enhanced and applied to one’s body, Queen Latifah promotes the beauty displayed from within. This actress appears in numerous movies, musicals, and commercials and does not alter her image for the roll she is playing, but rather embraces who she is and does not try and hide anything. ‘Breaking barriers’ is what she does best. Not only does she represent the line of makeup for CoverGirl for women of color, but she inspired it.

A portrait was done of Queen Latifah on MyLifetime.com and it describes the hardships she has endured along with how she has remained an image to be admired. Queen Latifah: Stardom, Success, and Self-Acceptance. For these reasons, among many more, Queen Latifah has been an extremely successful spokeswoman for CoverGirl and will continue to promote beauty, both with makeup and within. “Easy, breezy, beautiful CoverGirl..”

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