I have recently read ‘Celebrity Endorsement’ on Peter’s Blog. He states that celebrity endorsements have great benefits for the companies that utilize them. He makes a valid point when he discusses the potential downfall of the companies with the products endorsed by the celebrities if the selected person(s) do something that is frowned upon.
Companies have found success with celebrity endorsements because of the reputations of the celebrities chosen. Peter explains why he believes Little Richard is “the most qualified person to tell someone what car insurance is right for them”. Being a comedian, he captures the attention of the audience of a wide range. Peter’s points are clear and convincing. From what he has informed me of, I am in agreement with Peter.
I believe that celebrity endorsements such as Little Richard with Geico are beneficial and effective. However, as depicted in the link Peter provided to us through his blog, as with Kobe Bryant and Nutella and McDonald’s, the endorsements are capable of going bad extremely fast.
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